Museum Survey Says . . .

Question:

>> When was the last time you visited a museum? Do you remember which museum you visited?

To measure American attitudes towards museums, Thinkwell Group [www.thinkwellgroup.com]—an esteemed global experience design and production agency that creates engaging museum exhibits and cultural attractions for 21st century visitors—surveyed 1,000 Americans about their museum-going habits. Key findings include:

*** THINKWELL NATIONAL MUSEUM DAY SURVEY ***

(survey of 1,000 Americans, conducted on April 14, 2017)

>> 1 IN 10 AMERICANS HAVE NEVER BEEN TO A MUSEUM

58% of Americans go to a museum less than two times a year. 24% go once every 6 months, while another 24% only go once a year. 10% say they’ve never been to a museum.

>> MEN AND WOMEN HAVE DIFFERENT TASTES IN MUSEUMS

Men say their favorite type of museum is historical (30%), while women say it’s an aquarium (25%).

>> 1 IN 5 AMERICANS ARE MORE LIKELY TO VISIT MUSEUMS WITH THEIR CHILD

Other factors that make Americans more inclined to visit museums are the weather (19% are more likely to go during summer) and technology (8% would visit if the museum incorporated AR or VR elements).

>> AMERICA’S TOP 5 FAVORITE TYPES OF MUSEUMS

#1: Aquarium (24%)
#2: History (22%)
#3: Science (16%)
#4: Natural history (12%)
#5: Art (10%)

Photo taken in the Newport Oregon Aquarium; by Marvin G. Kellar

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